The Idaho Luxe Process
Frankly, it’s the application of marketing as a discipline to the practice of real estate. And it includes a number of capabilities:
To profile the most likely potential buyer for your property and then identify high-net-worth individuals who fit the profile.
Presenting your property in its best light and clearly.
Using multiple media to carry the message effectively is key. We use video, print, digital, and extensive direct mail. In fact, we use media more extensively than anyone else, often spending 5X to 10X what others do to market a property. What we don’t rely on is social media, which is ineffective to reach and engage high-net-worth clients.
It is often essential to present a property to the same potential client multiple times. And since we know a great deal about the prospective buyers we’re pursuing, we’re able to do exactly that.
What gets measured gets managed. So we measure the effectiveness of all of our marketing. Constantly.